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Creative role

For KOLs and KOCs

Say what you make and how you like to collaborate. Follower counts are only part of the story.

What you make

Topics, tone and formats: reviews, series, short video, livestreams, events. Clear tags help brands send the right brief.

  • If you share numbers, add the date and only share what you're allowed to.

Put usage in writing

Agree where the content appears, for how long, edits, exclusivity, ad disclosure, product delivery, posting dates and paid boosting. If the campaign grows, update the agreement.

    Be clear about the deal

    Gifted, paid or still being discussed: say which. Don't present a sample project as a finished partnership.